Alfa vs Delorian

I have just been watching a TV programme trumpeting British engineering achievements.  One of them was the Delorian car, a beautiful car which in the end didn’t make it in the marketplace.

  Made me think of the current advertising for Alfa Romeo cars here in Australia which has a line ‘it’s not  a car, it’s an Alfa Romeo’.    The Alfa depicted in the ads has all the beauty of a pregnant Wombat.  I guess it sells to the 'elite' because it is ‘different’.